The Ajax Experience
Commissioned by the 100 year-old Ajax Amsterdam football club, Sid Lee Architecture in collaboration with gsmprjct° created a truly immersive fan experience for the legendary team.
Walking into the museum you go through the hall of “Giants” visualizing the important club members and glorious moments. Through the hall you travel into The Ajax Academy filled with multimedia rooms and interactive training areas. Once you have practiced your technique and speed hear an inspiring speech from the club’s coach and head into the stadium to hear the roar of the crowd.
Video Walkthrough & Experience
Apparently I’m a fan of Sid Lee’s work since this is the third time I have posted one of their projects. They certainly deserve the recognition. Also see Bota Bota and Redbull Amsterdam HQ.
Notes
-
radiation025 liked this
-
rhcg liked this
-
rhcg reblogged this from jonathanmoore
-
bryanjvolz reblogged this from jonathanmoore
-
brauweiler reblogged this from jonathanmoore
-
ijess reblogged this from jonathanmoore
-
ijess liked this
-
zero-mcmlxxxiv reblogged this from jonathanmoore
-
michaelhersrud liked this
-
ardilla1223 liked this
-
addydebil liked this
-
centralperknbc liked this
-
dreams-of-dystopia liked this
-
az2dc liked this
-
thehotdream liked this
-
nathankwok liked this
-
4evergiants reblogged this from jonathanmoore
-
zuzu-bailey liked this
-
dangatorium liked this
-
jonathanmoore posted this
